BETFAIR

This is a snapshot of some of the campaign assets delivered for Betfair's Cheltenham campaign.

I worked as the Art Director and Creative Lead from concept to delivery key visuals for static and video for paid social and online media including display, animated skins and static HPTOs.

I explored light trails/echo trail visual effects to convey momentum, action and impact, nothing’s static, separates Betfair from what other brands will be doing.

Rather than standing still — by playing differently in a different league and shaking things up.

Let’s change the status quo.
Break away from what’s ‘normal’.
Let’s look at Cheltenham differently.

Betfair customers play in a different league. Being able to look at something from an alternative angle is what we’re all about.

Returning as a retired jockey, Rachael Blackmore is now about to experience Cheltenham from a different perspective.

She was a trailblazer, a pioneer, and she shook things up as a jockey to change the landscape, to set an example, and to be a role model.

She has incredible insight from her experience on the course. Now, she’s going to watch it just as she raced it — by playing differently and shaking things up. That’s why she and Betfair have the edge.