ITV7 FOOTBALL – WORLD CUP

Real Talent + AI Footballers

The Task

The objective was to bring in a younger audience to ITV7 running with an ATL campaign to make our single-match prediction game appear with a bang and stand out at the FIFA World Cup 2026.

We’ve tied to all together with simple, clear and consistent messaging across multiple channels, making it easy for players to know: £1M+ to be won, it's free to play, answer 7 questions for a chance to win!

Stills, Motion, UGC and Paid social.

The Role Of Talent

Using Gary Neville as our ambassador plus huge stadium environments and dynamic player actions for our visual hook, we’ve enhanced and elevated the existing brand to make everything feel bigger, brighter, bolder and more befitting of a tournament that will have the eyes of the world upon it.

High-angle positions were selected, reflecting where Gary would naturally be as a pundit/on commentary. The idea is to fully immerse Gary Neville in the environment, amplifying the sense of World Cup grandeur.

Overall Treatment

I wanted to make the World Cup campaign to feel distinct from the other campaign offers, so by applying a gold finish to the to the ITV7 lockup and a bespoke banner at the top for announcements —creating a premium, celebratory feel.

I tested prompts and references .........

After a few iterations, I selected four poses players in action, highlighting the epic quality of the sport and the tournament. We will show players flying into tackles, dribbling and hitting the sweetest strikes.

Energy in Motion

These design embodies the new ITV7 visual identity—a vibrant emotional journey of a match using our extended palette colours: from control, focus, anticipation to play and momentum.

ITV7 Football Blue Core

A new strong blue foundation anchors the identity—ownable, premium, and unmistakably ITV7 Football.