REAL TECHNIQUES

We crafted product shots that felt powerful, yet minimal, combining bold colours and contrast that resulted in vivid shots that have stylish, colourful gradients and minimal set styling.

...then we introduced a photo diary style, focused on three scenarios three which include makeup application at home and during socialising. The use of colour and lighting will follow a similarly raw and honest approach, infused with a vibrant feel reminiscent of point-and-shoot-style photography.

We also created a series of influencer campaigns for Real Techniques with a mission to show their audience that the tools they use are just as important as the products they apply. The campaign appeared across TikTok, Instagram, YouTube and POS.