SKY VEGAS

We were tasked to drive brand consideration for Sky Vegas via sponsorship of The Fortune Hotel TV show, while also promoting the exciting new Slots game and leverage the drama and suspense of the TV show to create a compelling game narrative.

We adapted the creative and storytelling to evolve naturally across the two phases — Excite and Engage.

We created a bold, entertainment-first campaign creative for Sky Vegas Premiere, positioning exclusive games as premium launch moments. The Excite phase has an aura of mystery where cinematic spotlights, rich red tones and shadows create a sense of excitement and anticipation, while the oversized smartphone transforms gameplay into the hero experience.

In the Engage phase we present the game in full view with celebratory gold confetti and luxury travel-inspired props — cocktails, luggage, sunglasses and cash — reinforce themes of escapism, reward and exclusivity. Combined with punchy typography and glossy finishes, the campaign delivers a vibrant, premium gaming identity designed to feel exciting, exclusive and instantly recognisable.

The art direction blends mobile-first gaming with aspirational lifestyle cues inspired by both the TV show and the game itself, creating a world that feels premium and celebratory.

Sky Vegas Fortune Hotel was a sun-soaked hit, generating 3.5m in stakes in its first week and over 100,000 players taking the game for a spin, as we built brand presence around Fortune Hotel content in TV/VOD, Podcast, Twitter, TV, BVOD, Paid Social and Digital driving association with viewers/engagers.