CINEWORLD

Awareness campaign

The film was shown on Cineworld's website and social channels.

To showcase the Cineworld 4DX experience and demonstrate its revolutionary impact on cinema I created a cinematic concept that highlighted the technology, which stimulates all five senses, in a fun and exciting yet personable way by featuring influencer Daniel Layton as the anchor of the film.

Using an influencer like Daniel was an effective way to drive the narrative of the film and put a human face to the sensory exploration of 4DX. His reactions, experiences, and voice framed the entire piece of content. We showcased the 4DX auditorium, where Daniel experienced and reacted to the high-tech motion seats and the full range of special cinematic effects that 4DX offers.

TEAM

Creative Director / Video Director @__astridsalas

Cinematographer @vlad_jako

Producer @emmalgilbert

Motion @johnmattaillustration

Editor Mitch Tolliday

Runner and storyboards @su_kaur_illustration