P&O Ferries content series that was required to work across two very different audiences: As an internal campaign to generate awareness of their Annual Appreciation Awards, plus a paid social video campaign to help drive awareness of their ‘Why P&O message’
P&O Award Stories
Each story has a different narrative and story, which came out after some extensive research and pre-production. This initial research stage helped when it came time to launch, as the content was varied and each week a new story was released on social.
Filming at some of the busiest passenger and freight ports in the UK and France, we used a documentary cinematic style to bring to life the unique stories of 5 previous award winners.