CREATIVE LEAD & ART DIRECTOR // BASED IN YORK, UK

I’m Astrid Salas — a passionate Art Director crafting bold, modern brand stories through thoughtful imagination and purposeful creative direction.

ITV7 Racing

AI + Talent

Sports

ITV7 Football
Betfair

Sports

AI + Talent

Sports

Film and Animation

Flutter

Corporate

Immersive

DIBZ

Sports

Branding

Sky Bet

Sports

Graphics

Sky Vegas
Real Techniques

Gaming

Animation

Beauty

Film and Stills

Morrisons

Food

Photography

Miso Tasty

Food

Film and Animation

Barbour
Ernest Jones

Fashion

Film

Beauty

Film and Graphics

P&O

Corporate

Film

Cineworld

Entertainment

Film

Beatchain

Music

Startup

(About me)

Born in Mexico City and now based in York. I seek to create work that feels modern and unmistakably distinctive with high-impact campaigns that blend cultural energy.

My experience ranges from crafting visual identities, building immersive experiences, to directing photography and film across sport, entertainment and lifestyle brands — crafting moments of intensity, anticipation and celebration. Blending animations, photography, film and AI-driven workflows.