CREATIVE LEAD & ART DIRECTOR // BASED IN YORK, UK

I’m Astrid Salas — a passionate Art Director crafting bold, modern brand stories through thoughtful imagination and purposeful creative direction.

ITV7 Racing

Virtual Production

Sports

DIBZ
Betfair

Sports

Branding

Sports

Film and Animation

Flutter

Corporate

Immersive

Sky Bet

Graphics

Sky Vegas
Real Techniques

Gaming

Animation

Beauty

Film and Stills

Morrisons

Food

Photography

Sports

Miso Tasty
Barbour
Ernest Jones

Fashion

Film

Beauty

Film and Graphics

P&O

Corporate

Film

Food

Film and Animation

Cineworld

Film

Beatchain

Music

Startup

Entertainment

(About me)

Born in Mexico City and now based in York. I seek to create work that feels modern and unmistakably distinctive with high-impact campaigns that blend cultural energy.

My experience ranges from crafting visual identities, building immersive experiences, to directing photography and film across sport, entertainment and lifestyle brands — crafting moments of intensity, anticipation and celebration. Blending animations, photography, film and AI-driven workflows.