IMMERSE LDS

Creating a new Flutter Centre of Excellence for Customer Safety

As part of Flutter’s drive to lead the industry in safety and trust, a new Centre of Excellence for Customer Safety was built in Leeds. Immerse LDS is a unique space for us to innovate, collaborate and bring to life our industry-leading work in Customer Safety.

I created a world that combined aesthetic minimalism with technical sophistication with visuals of carefully analysed, meaningful data where the design is a visual representation the Customer Safety work. The new visual identity, tone of voice and frequent references to Flutter’s Customer Safety strategy to achieve a consistent, connected and cohesive experience.

I was the Creative Lead and Art Director to create the branding and a series of interactive experiences in interactive screens at rendering 3D visuals in 14680 x 2160px

The goal was to integrate the Flutter visual identity and create a world where we combing aesthetic minimalism with technical sophistication with visuals of carefully analysed, meaningful data where the design is a visual representation the Customer Safety work.

From mapping out interactive journeys to giant interactive hubs. Built from scratch.