MORRISONS

I help to produced the Art Direction style guides and directing shoots of their seasonal and promotional photography across multiple channels such as in-store POS, print advertising, PR, collateral such as brochures, OOH, and Morrisons’ Food to Order website.

For our Christmas campaigns we captured 417 shots over 49 days!

Our key goals of course was to make the mouth-watering visuals feel totally achievable for every shopper. Perfectly imperfect–every shot and every campaign has to be consistent with this principle.

I also worked with the Social team to create channel specific campaigns that used Influencers, seasonal stop-motion videos or campaigns that showcase why the Morrisons stores are the go-to spot for shoppers, and shine a light on Market Street products and their More Card offers. The videos aimed to be light-hearted, fun and relatable videos that ran across Facebook, Instagram, TikTok, X & Threads.

We want to put shopper highlights and customer favourites at the forefront. As well as this, they crafted four tempting recipes to drive traffic to a dedicated blog page, featuring Market Street's finest produce.

All Year Round